Prof. Hyun Park has worked in management, innovation, entrepreneurship and marketing. He was the Head of Global Offering Management at Nokia and had various global managerial positions in business development, strategy, marketing and product management. He has also advised on many very early stage startups in IT, biotech, environment, and many other industries. He holds an MBA from the University of Chicago, Booth School of Business and a research degree in sustainability from the University of Cambridge. Prof. Park has been a lecturer and speaker in innovation, entrepreneurship, marketing and experience management at both graduate school of business and college of engineering at many world leading institutions such as Cambridge, UC Berkeley, Northwestern, Duke, UNC Chapel Hill, IMD, INSEAD, IE, Tsinghua, Peking, Fudan, Bocconi, NUS, NTU, Seoul National, Yonsei, Pusan National, TEDx, and many others.